Martin splitt google
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Prediction: Every base seems to have been covered, and Google is unlikely to introduce new meta tags in the near future. Then usually both John and I jump on that thread, and we are pushing back quite aggressively because there’s very rarely a good reason to introduce a new meta tag.” And usually, when you see internal threads about, like, this search team wants to introduce a new meta tag. “I hope that we are not introducing more meta tags.
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Martin Splitt does not think there will be new meta tags in the future. Will there be new meta tags in the future? Prediction: JavaScript will become even more important in the future, especially for progressive web apps. And probably, that means things like understanding JavaScript will become more and more important for SEOs as well.” And it feels like that kind of work is going to continue as well. “I think the user is kind of expecting to be able to use any app that they have in any platform, any device that they use. John Mueller predicted that JavaScript would become more important in the future - not just for traditional websites but also for PWA or Progressive Web App. Will JavaScript be important in the future? Prediction: In the end, they all agreed that HTML would continue to be important, and SEOs should learn the language to handle some of the technical elements of SEO. So you kind of want to know about them to control how your snippets look like or how your titles show up in search results and the rel canonical tag to control what will be or what should be the canonical version of a URL. “But SEO is also about link tags and meta tags and title elements and all those weird things in the head section of the HTML that you can put there. According to Gary, SEO is more than just writing content, and understanding HTML helps with some of the other important elements of SEO. What do you need to do with HTML?” said John Mueller. “I mean, it’s like if you just have a rich editor and you just type things in, and then you format your text properly, and you add some links. John’s reasoning was that as content management systems (CMS) such as WordPress become more accessible and feature-rich, it eliminates the need for learning HTML. The discussion on HTML still being important for SEOs in the future started with John Mueller doubting the importance of learning the HTML language. In a recent episode of the Search Off the Record podcast, Google’s very own Search Relations team - Gary Illyes, Martin Splitt, and John Mueller - got together and made seven predictions about the future of SEO. That’s why following SEO predictions is quite important - because following predictions and trends allows you to understand the direction of the industry and prepare in advance. Sometimes, an industry-wide shift is triggered by a new tech or advancement in the field of SEO. Sometimes, the change is triggered by a new search engine algorithm, such as the Core Web Vitals. SEO or Search Engine Optimization is a relatively young field.